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SEO: Choosing and placing keywords

First things first with SEO, you really have to know what you are going after. OptiLaw handles law firm web site development and SEO for law practices. Lets say you are helping a law firm that practices personal injury cases and their office is located in Maryland. The first question is what phrases are you going to go after?

Choosing your battles

Using the above example the answer should be obvious, 'Maryland Personal Injury Lawyer'. However lets think about this for a moment. Before you pick the phrase you must understand the site. Is your site new? What is the PageRank of the site? Is it performing well in any phrases already? If you are dealing with a new site or a site that isn't particularly strong you may want to rethink your strategy.

To rank in very competitive terms you really need a strong site with a lot of text to backup those keywords. Competitive terms are defined as large geographic areas and very general terms.

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Posted: September 6, 2008 Category: Search Engine Optimization
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SEO - Introduction and best uses of Sitemaps

I wanted to talk about an important issue with web sits and SEO (Search Engine Optimization). Web site development along with technology itself is extremely fast changing. As a web developer it is extremely important to stay on top of upcoming changes as fast as possible. What was the 'cool thing' last year is now outdated and useless, that's just the way it is. My point? Stay up to date. This blog, and myself will try and help with that.

The first item on the list is ...

Sitemaps

Sitemaps is basically giving your search engine (Google) a clearer layout of your web site in XML format. Google offers some amazing tricks in part of their Webmaster Tools site. I'll go into depth on some of the many different features offered in the future, for now lets go to to create our first sitemap.

Ok so you already made your web site and I'm sure you used on CSS and no tables right? We'll save that for another day. I'm assuming you linked all CSS in an external file, same with Javascript? Ok good now lets begin.

Creating your Sitemap

I prefer just to go to http://www.xml-sitemaps.com they offer a great (and free) service to create your sitemap, just put in your web URL and let them do the rest. Once its finished click on the link to download your un-compressed XML sitemap.

After you do that go to Google's Webmaster Tools and login.

On the first screen just type in your site URL (example: www.ccexperts.com) then click 'Add Site'. You'll have to verify your site by following the simple instructions, just create the file it says to then upload it. This is to show Google you actually own the site.

Upload the Sitemap

After you have verified your site click on Sitemaps, then Add Sitemap and selected 'General Web Sitemap'. Now remember where you saved the XML file we downloaded? Upload that to your web root directory, doesn't matter where but we have to access it from the Internet. So it would be easy to just leave it named sitemap.xml and upload it so you can access it by going to your root directory, for example http://www.ccexperts.com/sitemap .

If you followed that example exactly you would just type in sitemap.xml and then hit 'Add General Sitemap'.

That's it! Google will need some time to check out your site, in the next day or so I'll let you know what kind of cool information Google will share with you and how it can help your site function better.

Posted: August 5, 2008 Category: Search Engine Optimization
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